At Aveda, we know we've got a duty to not just take care of the world we live in, but the people too. That’s why our founding mission goes beyond creating cruelty-free, vegan products—we’re here to make a difference in the ways we give back to society.

We all know the power of a perfect blowout or a stunning hair color. But what about introducing guests to a flawless makeup base that lasts all day to complement their expertly styled hair? That's where the magic of primers comes in, and Smashbox Cosmetics is a leader in the game.

In the world of professional hair color, Aveda Color stands out as a leader in innovation and performance. By following these key tips, you can unlock the full potential of Aveda Color and ensure your clients achieve the stunning, healthy hair they desire.

The Aveda Florida network is a community of passionate stylists who share your love for all things hair, sustainability, and making a difference. Here are 5 reasons why an Aveda salon should be your next career move!

Tune in to ATELIER BY AVEDA Episode 1, a video series showcasing trends, celebrating artistry and honoring sustainability. Featuring the Aveda Global Artistic Team and special guests from all over the world.