Atelier by Aveda: Episode 1
NYFW, Strong Blonde, Aveda Artist Nathan Yazbek, Holiday Style
We are so excited to share Aveda’s brand new project, ATELIER BY AVEDA, a video series showcasing trends, celebrating artistry and honoring sustainability. Featuring the Aveda Global Artistic Team and special guests from all over the world.
Kicking off Episode 1 at New York Fashion Week, Aveda Guest Artist and Spoke + Weal Salon owner, Jon Reyman and Aveda’s Global Artistic Director, Makeup Janell Geason, reveal the trends emerging backstage. The Aveda team of artists working backstage gives a candid look into what it means to be working at fashion week in this high energy environment.
In the second chapter, Ian Michael Black, Aveda’s Global Artistic Director, Color, and Ricardo Dinis Global Artistic Director, Hair Cutting, give an insider expert look into color transformation and the trend of blonding. Diving into the unique hair care needed for dramatic color updates and answering top questions from consumers and artists on color transformation hair care. Using Botanical Repair™, Ian shows us how to keep hair healthy and strong without compromising desired color.
Heading over to Sydney, Australia we meet Aveda artist Nathan Yazbek, Australia’s NSW Hairdresser of the Year 2022 and Yazbek Salon owner. Nathan invites the cameras into his salon where he answers rapid fire questions, giving the viewer insight into what it means to be an award-winning artist and salon owner. Moving into Holiday, Aveda Global Artistic Director, Styling, Bea Carmichael, shares festive styling looks on three different models with varying length and hair type. Bea demonstrates the looks on models and integrates the Aveda x Phillip Lim collection scarf into one of the looks, sharing ways to style the exclusive collaboration piece and showcasing the beautiful gift sets.
To end, we hear from Aveda’s first ever guest artist collaboration with world renowned artists & IHA’s International Artistic Team of the year, X-presion. Formed by three young entrepreneurs from Madrid, X-presion is known for developing cutting edge techniques through a mix of different artistic disciplines, material, and concepts. Their first collection for Aveda, Graphic celebrates their signature graphic style while incorporating shapes and patterns from nature.