Mike Mercado
Aveda Purefessional | Hair Color + Texture | Clearwater, FL | $450
Michael Anthony Mercado began his journey with Aveda in 2005 as a master stylist and has since been an educator, director, and education coach for the Be Aveda Institutes where he currently serves as the Director of Education. Michael is an Aveda certified color coach, men’s coach, texture coach, and hair color Purefessional who has been seen on stage at Aveda Congress, backstage at New York Fashion Week, and presenting at the Aveda Mentor Jam. Michael embraces the belief that learning never ends so he has dedicated more than a decade of his career to helping students and educators develop their skills in hair color by introducing new techniques and challenging thought processes in a high-energy, fun, and interactive learning environment.
Click to Follow on Instagram @michaelanthonymercado
CLASSES
View classes Mike is available to teach to the right and click contact below to book!
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LEARN
How to connect color theory to the art of hair color
The fundamentals of Aveda Hair Color categories,
Full Spectrum Permanent™, Enlightenment Blonding and Full Spectrum Demi+™
How to formulate each category successfully and create beautiful hair color result
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LEARN
Explain how to use Aveda Hair Color systems to solve common hair color challenges
The six steps to a successful hair color consultation
Formulate and apply hair color changes with success
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LEARN
Basic balayage sectioning, techniques and placements
How to apply color with a brush and balayage paddle
Freestyle hair color applications
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LEARN
A review of the principles learned in Balayage Basics
Three balayage variations and techniques for all guest types
Balayage tips and tricks to keep you on-trend and in-demand
Best practices and business-building tips for mastering balayage
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LEARN
The Golden Rules of blonding
How to maximize your blonde results with Aveda Hair Color components
Three blonding techniques and toning with Enlightenment™ Blonde
Finish Protective Toners to create customized blonde results
Formulation skills to help you create a variety of blonde shades with confidence
How to consult and connect with your guest for perfect blonde results
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LEARN
What makes Full Spectrum Deep™ unique
When & why you should use Full Spectrum Deep
Ways to overcome the common challenges of controlling warmth and tone
Steps to creating beautiful, customized hair color
How to increase productivity and efficiency in
your hair color applications
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LEARN
Full Spectrum Next Generation™ product knowledge & application
How to use Full Spectrum
Vibrants™ to perform key hair color services
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LEARN
Tips and tricks from Aveda Hair Color masters
How to expand beyond basic color formulations & formulate for accurate, predictable customization
How to manipulate color theory principles through an understanding of hue, saturation & intensity
How to build on your foundational color skills & spark your hair color creativity
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LEARN
Current hair color trends
How to translate the reversible color looks for guests
Tips and tricks for achieving beautiful red results and coloring textured hair
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LEARN
How to consider loss of texture, multiple textures/patterns, porosity and cuticle when coloring textured hair
Proper product choice, sectioning and placement when coloring textured hair
Three hair color techniques: color press, tipping, and singles
Styling tips for enhancing color results
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LEARN
How to style all hair types with the right blend of products & techniques
How to determine & create your guest’s desired hair style
The art of product layering
Essential hair styling skills:
Techniques for:
Ponytails
Tight and loose buns
Knotted buns
How to choose the right styling products based on hair texture, density, diameter & desired result
How to combine styling techniques & products to create salon-friendly & runway-inspired looks