Relentlessly innovative and influential within the fashion, beauty, business and environmental worlds for several decades, AVEDA has been a strong force of individuality. There is no question that AVEDA has created its very own “high culture,” from its expression of art to its core values and humanitarian efforts. This culture has a very strong presence and a uniquely diverse look. AVEDA’s culture is exclusive yet very accessible and its style is making history.      

  

A signature style is breathed from its inspiration and meaning. AVEDA collections are inspired by aboriginal communities, indigenous peoples, history and juxtapose. It’s about recycling the classics, re-inventing timeless looks and presenting past ideas in a new way. This is often the case in culture: what is old becomes new again.  The foundation of the AVEDA look is diverse yet cohesive. Its collections incorporate classic silhouettes with a twist. Bold, unexpected bursts of color, strong shapes and bold makeup invoke a strong, feminine energy. It has a touch of raw, hard-core punk that is refined, elegant and beautified. Men’s designs are masculine and fresh, incorporating rough styling and matte finishing along with classic sheen and smooth lines. The collections always exude a raw, yet sophisticated sex appeal, while diverse texture brings freshness and vigor.All art produces feeling. To me, AVEDA’s look feels raw and organic, as if it were a high fashion piece of art that has somehow grown out of the earth. This natural feel helps one connect to its beauty. It is un-recognizably familiar, a part of what is around us and within us already. I am always inspired by AVEDA’s look because it is full of meaning. It comes from a place of beauty and therefore it produces beauty.     

   

It is very important to be set apart in this industry. You should always strive to show your individuality and personality in both your craft and your connections with those around you. Find YOUR signature look and do not be afraid to show it! I have heard a few people say that being a part of the AVEDA tribe may seem as though you are drowning in a sea of black while speaking a foreign language. Don’t be confused and think that being a part of something makes you only what you represent. You are an individual who is part of a beautiful and unique culture. Experience the privilege of offering so much more by representing a team that will contribute to your success without pulling away from your individuality, but rather strengthening it. Art always serves beauty, and beauty is the joy of possessing form, and form is the key to organic life since no living thing can exist without it. ~Pasternak Boris; Doctor Zhiv

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